CTcorp.
CI Guidline
Download ⤓1. Brand Definition
Vision
Harnessing AI To Fast-Track Mastery
Mission
We Accelerate Human Learning
with Technology
with Technology
2. Brand Elements
CI
The soft curved C symbolizes flexible thinking and learning, while the strong straight T symbolizes reliability and technology foundation. The two elements lead to a structure of transitions, not disconnects, and represent CT's core value of continuously delivering insights through interactions with AI.
Clearspace
The clear space is defined based on which part of the logo's components it is based on. For this logo, we set the clear space based on the inner circular space of the letter 'C' to ensure that we maintain an equal amount of white space around the logo.
Minimum Size
Logos are used in a variety of environments, and adhering to minimum sizes is critical for readability and brand recognition. If used too small, the logo can become blurred or difficult to recognize, so it's important to stick to the minimum sizes outlined below.
Background Color
We recommend using black color logos at 90-50% brightness and white color logos at 40-0% brightness
Color
Color is the most core element that conveys the image of a company, and it is recommended to apply it to the medium by referring to the color value.Offline media such as print media refer to CMYK values, and online media refer to RGB and HEX values.
Things to Avoid
To prevent misuse of CI designs, the prohibitions in this section must be strictly followed. You must not arbitrarily change the form, proportion, color, etc. and must use the original data in the prescribed form.
